Disney Branded Fruit?

I'm not sure how to feel about this one.

Disney is allowing its brand to be used on a variety of fruit packages now, using the Mickey Mouse, Tasmanian Devil and Sponge Bob characters.

"We're doing it predominantly because it is the right thing to do, but secondarily because it is the right business to be in," said Harry Dollman, head of food products licensing for Disney.

There are a couple of great things about this. First, it's a great business move. Disney is distancing itself from the McDonald's Happy Meal thing, and moving towards fruit. Excellent.

Also, heck, it's fruit! That's better than some sugar-coated piece of whatever. That's good too.

I guess (wishful thinking) there's a part of me that wanted them to endorse organic produce. Would that be too radical? Pesticide-free, not genetically manipulated, non-petroleum fertilized organic stuff. There is a Winnie the Pooh organic apple that is coming out in September, but what I'm saying is I wish the whole line was organic. And don't give me the excuse that there isn't enough organic food to make up the volume. Whole Foods Market is a multi-billion dollar grocer that serves a ton of organic produce. It just takes extra work to find it.

But this half-way measure is still pretty great.

So, that's how I feel about this. (How's that again??)

It looks like at least one other columnist is as conflicted as I am, albeit in a different way.

And here's what CNN had to say.