Saturday, June 23, 2007

Lead, Follow or Get Out of the Way - Ahh, We'll Follow, Thanks

Carlos Ghosn, CEO of Nissan and Renault automakers, has said that he wants to pursue a "wait and see" strategy on hybrid cars. He says that consumers are still deciding whether they want a hybrid gasoline-electric car, like the Lexus RX400h (which I personally love), or a "clean diesel" (assumably biodiesel) car. Ghosn says "When the market will shift, we will follow."

As the clever Dvorak Uncensored article put it, Nissan is hoping to "outperform GM at falling behind." This decision just might do that.

Toyota, meanwhile, has sold over one million hybrid cars now. And when Toyota looks in their rearview mirror, if they really look hard, they'll see Carlos Ghosn trying to decide whether to wear the red socks or the green socks today.

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