My wife and I agree. We both hate using the phone.
Cell phone. Landline. Conference call. It doesn't matter. We both just dread using it.
I don't really know why. We have the latest technology in speaker phones and ear-pieces to make things comfortable.
Maybe it's the thought of interrupting someone else's day. Maybe it's having to leave a message and then wait around until the person calls back.
Whatever it is, it must be bad.
The Internet is a great way to avoid using the phone, for your customers who hate using a phone. They can go to your Website and reserve an appointment, make a change to their profile, update information, or whatever.
I'm just about to use Holiday Inn's Website to book a hotel room. Boy, that used to be a pain. Now, I just click a few buttons, enter my Priority Club number, make sure I have enough points to cover the stay, and DONE!
I hate the phone. I love the Internet. Some of your customers are probably like me.