Tuesday, July 19, 2005

The Holistic Educator

There is a big difference between being a Western medical doctor and being a holistic practitioner.

The doctor says "I'll do that for you. Take this pill."

The holistic practitioner says "You can heal yourself safely and effectively. Let me show you how."

This means that the holistic practitioner is not just in the "medical business" but also in the "education business." The nature of holistic health means that you, as a practitioner, need to understand and excel at both.

Education means just what you think it means. It means talking with your clients in the office, explaining how they can change their lifestyle choices day-to-day. It means encouraging them and coaching them. It also means writing articles, even books. And it means speaking in front of groups.

As it happens, these are incredibly good ways to do marketing too. Speaking and publishing are the top two ways to get trusted by potential clients enough so that they may visit your practice.

As a practitioner, you need to have a constant schedule of speaking and writing, speaking and writing.

Trouble is, many practitioners aren't too crazy about speaking. Or writing. Or both.

Speaking in front of groups is an anxiety-causing activity for many people.

Writing any length of articles (forget books!) is a huge challenge for many others.

What to do?

For speaking, there is one cure. Practice, practice, practice. Practice in non-threatening environments.

My suggestion for speaker-phobics? No matter where you live in the world, there is undoubtedly a Toastmasters chapter near you. Toastmasters is an incredibly wonderful organization that allows you to get practice speaking in front of small groups. It is a great confidence builder. Your self-esteem will rise with your speaking ability. The fees are something less than $50 U.S. per year, very affordable.

For writers? Well, I'd like to practice your own ability to write. But if that is not a possibility, if your heart just isn't in it, I urge you to use other people's material. No, this isn't stealing. Using the Internet, you have access to a wide range of articles on holistic health.

You can't use any articles without getting permission from the author. But there is one exception.

Article marketing Websites publish high-quality articles on many topics. The articles are "there for the taking."

That means you can copy them from the Website and use them in your own publications, e-mails, paper copies in your office --- whatever. You must keep the attribution to the original author, but you can use the article.

This is a reasonable substitute for people who cannot make the effort to write themselves.

The best article marketing Website is EzineArticles.com.

You can see my articles on the EzineArticles.com Website here.

1 comment:

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