Marketing is the Reward

I realized today that I use marketing as my reward for getting other work done.

I need to come up with 100 more article names to submit to EzineArticles.com as marketing for my book. But I have two billable projects that I need to work on today too. So I'm rewarding myself that after I finish the billable work, I get to work on the article names.

When did I become a marketer?? (I used to be a techie.)